The Indian ad space seems to have lost its originality. With one after another, ads copied blatantly from global advertising campaings. The Indian advertising firms, who had campaigns like the Amul Butter ads, the Fevicol ad series seem to have lost their original touch. First it was the IPL ad that had an uncanny resemblance to the NFL ads running in the US, with the ink splashes all over the screen. Now it is the Frito Lay ad campaign that is a blatant copy of the very famous Budweiser ad campaign, better known as the “Whazza” campaign. Don’t believe me, then look at both the campaigns and be the judge yourself.

First, the original Budweiser ads:

And now, for the “inspired” Indian Frito Lay ad:

I was wondering if I should do a review of the Lays ad, but its so much of a blatant copy of the Bud Ad, I decided it is not worth. Admakers, find your conscience and stop copying ads. Such blatant imitations will really hurt the reputation of the Indian ad world.